Services
Revenue & Performance Management
Revenue management is not discounting to fill rooms. It is deciding, every day, which business to accept and which to turn away so the hotel captures more than its fair share of the market.
Measured against the comp set, not last year
Year-over-year growth can simply mean the market rose. RevPAR index against a defined competitive set shows whether the hotel actually took share, and that is the number we manage to.
Mix before rate
Channel costs, group displacement and length-of-stay patterns often move profit more than the headline rate does. We manage the mix first, because a rate increase that shifts volume to a higher-commission channel can leave the owner worse off.
What ownership sees
Weekly pace and pricing review, with monthly RevPAR, ADR and occupancy indexed against the competitive set so ownership can see share movement rather than only absolute revenue.
Scope
- Pricing and rate strategy by segment
- Demand forecasting and pace review
- Channel and OTA mix management
- Group and negotiated account strategy
- STR benchmarking and comp-set definition
- Brand revenue programme participation
For hotel owners
Looking for better performance from your hotel?
Bravo Atlas Hospitality Group partners with hotel owners to improve operational performance, strengthen market positioning, control costs, enhance the guest experience and build long-term asset value.
Talk to us about managing your hotel